In today’s Web 2.0 to Web 3.0 migration, companies should become cognizant not only of their web presence, but also of the users who find their site relevant. I’m not actually talking about expensive web-monitoring software or Google’s ad-click data, but rather free information available to anyone at anytime.....del.icio.us.
Del.icio.us offers a unique marketing analysis and reflection tool to ensure that your site is getting the right information to the right type of viewers. Although Delicious users are a subset of the entire market, they are an active subset. If your page is saved to Delicious, you know you have an active browser (someone who has taken the time to view your site and save it as RELEVANT). Add to that, users will place tags to categorize web-pages which in and of themselves serve as mini-reviews of their interpretation of your site, content, and most importantly, products.
I recommend taking a look at who’s looking at you and what they are saying. From this, delve a litter deeper and find what sites (companies) they are comparing to you. What tags do they use for your organization and who else is receiving similar marks?
By the way, this is also a good way to read into your competition and discover new trends in the marketplace. But you already knew that…
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