Does anyone want Joost invites? I finally have some… If so, send me an email and I’ll put you on the list. You’ll get an email from Joost (make sure it doesn’t go in your spam filter).
Joost is an online video-channel program created by the guys who founded Skype and Kazaa. You can only download if you have an invite (reverse psychology viral marketing); they want to make it seem exclusive and make you have to work to get a copy (not a bad theory). Anyway, I just started beta-testing it myself; it seems pretty slick and it's getting a lot of buzz.
Showing posts with label Joost. Show all posts
Showing posts with label Joost. Show all posts
Thursday, July 12, 2007
Monday, April 16, 2007
Silverlight is illuminating
Just a quick note, in case you don't subscribe to Microsoft Blogs.
Microsoft has come up with a name for their new graphics platform, formerly known as "codename" WPF/E. The new platform, set to compete with Adobe Flash, is called Silverlight.
From a marketing perspective, an application that competes with (and actually surpasses) Flash, that is a cross-platform and cross-browser plug-in capable of supporting HD-type video, is something worth noting. The sample applications such as the video library and page-turn gizmo are really nice (and fast).
Of course, this application was not created solely for designing web-sites or making new whiz-bang presentations, but more likely designed also as a format to drive the next YouTube and be omnipresent in the evolution of the Network-TV-Internet led by YouTube and Joost.
Kudos to Mike Harsh and the rest of the guys at Microsoft.
Microsoft has come up with a name for their new graphics platform, formerly known as "codename" WPF/E. The new platform, set to compete with Adobe Flash, is called Silverlight.
From a marketing perspective, an application that competes with (and actually surpasses) Flash, that is a cross-platform and cross-browser plug-in capable of supporting HD-type video, is something worth noting. The sample applications such as the video library and page-turn gizmo are really nice (and fast).
Of course, this application was not created solely for designing web-sites or making new whiz-bang presentations, but more likely designed also as a format to drive the next YouTube and be omnipresent in the evolution of the Network-TV-Internet led by YouTube and Joost.
Kudos to Mike Harsh and the rest of the guys at Microsoft.
Friday, April 13, 2007
Joost follow-up
By the way,
Viacom announced plans in February to host TV shows on Joost (see January Blog), but yesterday published specific shows in the Wall Street Journal, such as CSI, NCIS, and the Evening News with Katie Couric.
Also, interestingly enough, in a semi-related article, Robert Scoble talks about the next generation of targeted advertisement technologies on Scobleizer. These are ads that display in the border of internet video and are rotated, based on the content discussed at that moment.
We are fast approaching a time when traditional cable will become akin to the 8-track player, a nostalgic memory.
Viacom announced plans in February to host TV shows on Joost (see January Blog), but yesterday published specific shows in the Wall Street Journal, such as CSI, NCIS, and the Evening News with Katie Couric.
Also, interestingly enough, in a semi-related article, Robert Scoble talks about the next generation of targeted advertisement technologies on Scobleizer. These are ads that display in the border of internet video and are rotated, based on the content discussed at that moment.
We are fast approaching a time when traditional cable will become akin to the 8-track player, a nostalgic memory.
Tuesday, January 16, 2007
Joost and Boost
As an aspiring serial entrepreneur, I am interested in what successful serials have done or continue to do. This morning an article in today’s Journal caught my eye.
Remember Janus Friis and Niklas Zennstrom? You know these guys -- they came up with KaZaa, the file sharing program that helped to rock the music industry while Napster was shut down and in court. They followed this success by forming a company called Skype which earned a modest $2.6 billion in a sale to eBay in ’05.
Recently the Swedish duo announced plans to launch a video content provider (formerly titled “The Venice Project”) to compete with the ever popular You-Tube. The catch, however, is that their site (Joost) is looking to offer higher quality content, up to and including commercialized network TV shows and movies. Keep your eye on this company; if past success is an indicator of future projections, Joost should bode well in this space.
Another venture (not-related) that caught my eye this morning was an initiative called Boost from Sprint Nextel. Boost is a subscription service that enables users to monitor their network contacts via GPS through their cell-phone. This has been used by service B2B companies for some time through the Nextel arm of Sprint Nextel, but is now being marketed to social networking “twenty-somethings” and families concerned about their children’s whereabouts.
The $9.99-a-month service called “Family Locator” is an interesting tool in line with family plans by Sprint’s competitor AT&T’s Cingular Wireless. Talk about knowing where your child is, this service allows parents to turn on their phone and look directly at a GPS map with an indicator of the child (or at least the child's phone). I guess the parent will have to actually call to ensure he or she didn’t simply hide the phone inside a copy of War and Peace at the school library.
Remember Janus Friis and Niklas Zennstrom? You know these guys -- they came up with KaZaa, the file sharing program that helped to rock the music industry while Napster was shut down and in court. They followed this success by forming a company called Skype which earned a modest $2.6 billion in a sale to eBay in ’05.
Recently the Swedish duo announced plans to launch a video content provider (formerly titled “The Venice Project”) to compete with the ever popular You-Tube. The catch, however, is that their site (Joost) is looking to offer higher quality content, up to and including commercialized network TV shows and movies. Keep your eye on this company; if past success is an indicator of future projections, Joost should bode well in this space.
Another venture (not-related) that caught my eye this morning was an initiative called Boost from Sprint Nextel. Boost is a subscription service that enables users to monitor their network contacts via GPS through their cell-phone. This has been used by service B2B companies for some time through the Nextel arm of Sprint Nextel, but is now being marketed to social networking “twenty-somethings” and families concerned about their children’s whereabouts.
The $9.99-a-month service called “Family Locator” is an interesting tool in line with family plans by Sprint’s competitor AT&T’s Cingular Wireless. Talk about knowing where your child is, this service allows parents to turn on their phone and look directly at a GPS map with an indicator of the child (or at least the child's phone). I guess the parent will have to actually call to ensure he or she didn’t simply hide the phone inside a copy of War and Peace at the school library.
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